.CITIX launches X ONE retail media platform

CITIX has launched X ONE, an indoor retail media platform designed to influence purchase decisions directly at the point of sale.

Operating inside retail environments including Magnum and Meloman, X ONE reaches customers at the final stage of the consumer journey — when purchasing decisions are made.

Unlike traditional media channels focused on awareness, X ONE is built for conversion, turning existing demand into measurable sales through a network of CITIX smartboards powered by real-time data.

The platform also introduces Smart Widgets, interactive formats including weather-based messaging, limited-time offers, real-time counters, and curated product selections based on shopper scenarios.

Its effectiveness is backed by verified retail sales data, with sales increasing up to sixfold in impulse categories at checkout and up to threefold across promoted products in-store.

Today, X ONE operates across a growing retail network in Kazakhstan, delivering over 4 million opportunities to see and reaching more than one million unique visitors.

With X ONE, CITIX expands its communications ecosystem into retail, building a new category of retail media focused on measurable business outcomes.